Capital DailyCapital Daily
Markets · Investing · Business
Capital DailyCapital Daily
Finance

Is Disney's New Price Hike a Genius Move, or Did It Go Too Far This Time?

You'll pay more now for Disney+ and Hulu. There's a good reason you will keep paying.

Is Disney's New Price Hike a Genius Move, or Did It Go Too Far This Time?

Published September 24, 2026 · Category: Finance

Overview

Well, that didn't take long. The first streaming service price hike of the fall season is here. Disney (NYSE: DIS) made its flagship online video subscriptions a little more expensive on Wednesday. You'll pay up to 13% more for your Disney+ and Hulu plans, especially if you're on one of the ad-free plans.

It will now cost you $21.49 a month for Disney+ without the commercial interruptions, up from the $18.99 folks were paying earlier this week. Hulu subscribers are getting a similar increase. The math is kinder for the ad-supported tiers, with Disney+ and Hulu each climbing just 4% to $12.49 a month.

Image source: Getty Images.

Details

Continue reading

Source

Originally published at www.fool.com.

Related Articles

CD
Capital Daily Newsroom

Capital Daily covers markets, crypto and commodities for Asia & the Middle East — tier-1 desk research, AI-driven analysis, institutional-grade data. Tip our newsroom: [email protected]

Email the newsroom →
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.