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Is Apple Still a Buy at Its All-Time High?

Apple is riding a wave of momentum led by strong sales and a different AI approach.

Is Apple Still a Buy at Its All-Time High?

Published July 19, 2026 · Category: Finance

Overview

Apple's (NASDAQ: AAPL) market cap is approaching $5 trillion; shares of the company have reached a (split-adjusted) all-time high of $335 as of this writing. It would be a natural reaction to think it's too late for investors on the sidelines to get in on Apple, but the stock remains a buy, even at this extraordinary level.

First, let's talk about the momentum Apple has built recently. Strong iPhone sales, followed by the rumored debut of the folding iPhone, are creating buzz. The folding iPhone is reportedly on track to hit the market in September.

Details

Next, Apple has taken a fundamentally different approach to artificial intelligence (AI) than some of its competitors. While companies such as Meta Platforms are spending billions upon billions to build models from scratch, Apple is leaning into partnerships and on-device AI use cases. This reserved approach allows Apple to maintain remarkably high free cash flow at a time when other companies' free cash flow is plummeting due to AI spending.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.