HubSpot vs. Salesforce: Which CRM Stock Is the Better Buy?
HubSpot and Salesforce both got hit by the SaaSpocalypse sell-off, and neither stock has recovered yet despite their enhanced fundamentals.
Overview
Early this year, the entire software sector was rocked by an event dubbed the SaaSpocalypse as investors grappled with the idea that large language models and agentic AI could undermine the software-as-a-service (SaaS) business model.
HubSpot (NYSE: HUBS) and Salesforce (NYSE: CRM) both got hit hard in that sell-off, and they've kept sliding since. They are now down by 54% and 40%, respectively, year to date, even though artificial intelligence has been a catalyst for them, not a headwind.
Details
The SaaSpocalypse threat doesn't carry much merit, and many of the stocks that sold off have partial recovered; the iShares Expanded Tech-Software Sector ETF, which was down by about 30% at one point year to date, is now down only 14%. Still, plenty of software stocks look compelling after the deep slump -- HubSpot and Salesforce among them. Here's what investors should consider if they want to choose between those two.
Source
Originally published at www.fool.com.