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History Says September Is the Worst Month for Stocks. Here’s 1 Stock With a Major Catalyst This Month to Buy and Hold

It's usually not a good idea to bet against this company.

History Says September Is the Worst Month for Stocks. Here’s 1 Stock With a Major Catalyst This Month to Buy and Hold

Published September 9, 2026 · Category: Finance

Overview

Equity markets have historically delivered lower returns in September than in other months, a phenomenon known as the September effect. Will the same thing happen this year? It's hard to say, but it's also not particularly important for investors focused on the long game. There are plenty of stocks worth buying that could beat the broader market over the long run, regardless of what happens this month. Here's one great example: Apple (NASDAQ:AAPL). The tech giant has a rock-solid business, excellent prospects, and a major potential catalyst coming up (very) soon.

Image source: The Motley Fool.

On Sept. 1, Tim Cook, the longtime CEO of Apple, stepped down from his position and became executive chairman of the company's board of directors. Apple's new CEO is John Ternus, the former vice president of hardware engineering. Since Tim Cook led Apple through a period in which it crushed broader equity indexes, many investors were not thrilled about his decision to step down as CEO.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.