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Here's How SoFi Is Using Artificial Intelligence (AI) and Why It Matters. Hint: It Could Be a Game-Changer.

The stock is down, but the future looks bright.

Here's How SoFi Is Using Artificial Intelligence (AI) and Why It Matters. Hint: It Could Be a Game-Changer.

Here's How SoFi Is Using Artificial Intelligence (AI) and Why It Matters. Hint: It Could Be a Game-Changer.

Published June 10, 2026 · Category: Finance

Overview

With artificial intelligence (AI) offering high value in many different ways today, it was only a matter of time before it could help you manage your finances better. SoFi Technologies (NASDAQ: SOFI) is offering one of the first AI programs that syncs with your personal accounts through the SoFi app and offers targeted advice based on your individual financial standing.

Here's how SoFi's new product, SoFi Coach, works, and why it could be a game changer for the online bank. 

Details

SoFi isn't dramatically different from any other U.S. bank, aside from not having any physical branches, and it's not the only all-digital bank, either. But it's building its brand by offering a large array of services and focusing on innovation. Most of its recent launches focus on blockchain technology, which it's using to lower costs and increase speed related to financial management. Some examples are international money transfers and its just-introduced stablecoin.

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Source

Originally published at www.fool.com.

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