Headed Into Earnings, Nike Stock Is Trading Lower Than It Was a Decade Ago. But Is the Turnaround Finally Working?
The athletic-apparel giant's recovery is gaining traction in one major market, even as another continues to shrink.
Headed Into Earnings, Nike Stock Is Trading Lower Than It Was a Decade Ago. But Is the Turnaround Finally Working?
Overview
At about $45 as of this writing, Nike (NYSE: NKE) stock trades 16% below where it did a decade ago. And shares are 44% below their 52-week high of about $80, reached last August.
In short, it's been a tough run for Nike investors. But is that about to change?
Details
Nike reports fiscal fourth-quarter results (the period ended May 31) on June 30. It will be another test of the turnaround CEO Elliott Hill has led since returning in late 2024, a plan management calls its "Win Now" actions. The question hanging over that report is whether the beaten-down price reflects a business that is finally turning or one that is simply stuck.
Source
Originally published at www.fool.com.
