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From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts

People are self-optimizing everything — protein, skincare, fitness — to such a degree that "maxxing" is one of social media's most popular suffixes.

From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts

Published July 11, 2026 · Category: Finance

Overview

People are self-optimizing everything — protein, skincare, fitness — to such a degree that "maxxing" is one of social media's most popular suffixes.

Source

Originally published at www.cnbc.com.

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