Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments
Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.
Overview
Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.
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Originally published at www.cnbc.com.
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