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Ford Just Won Its First J.D. Power Quality Crown Since 2010. Here's What It Means for the Stock.

The automaker's quality push is starting to show up where shareholders feel it: costs.

Ford Just Won Its First J.D. Power Quality Crown Since 2010. Here's What It Means for the Stock.

Published July 11, 2026 · Category: Finance

Overview

Ford (NYSE: F) is the top-ranked mainstream brand in J.D. Power's 2026 U.S. Initial Quality Study -- the first time the automaker has led the mass-market rankings since 2010. The study, released in late June, measures the problems owners report in their first 90 days with a new vehicle.

Ford posted 152 problems per 100 vehicles, better than every mass-market rival and all but two brands in the industry. For a company that ranked No. 15 among mainstream brands as recently as 2023, that is a remarkable climb.

Details

Does a quality award actually matter for the stock? I think this one does. Here's why.

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Source

Originally published at www.fool.com.

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