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FIFA tests the limits of private equity in sports with World Cup subsidiary sale

UEFA and Concacaf's rejection of FIFA's plan to sell a 20% stake in the World Cup's commercial operations highlights uneasiness with private equity in sports.

FIFA tests the limits of private equity in sports with World Cup subsidiary sale

Published July 31, 2026 · Category: Finance

Overview

UEFA and Concacaf's rejection of FIFA's plan to sell a 20% stake in the World Cup's commercial operations highlights uneasiness with private equity in sports.

Source

Originally published at www.cnbc.com.

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