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FIFA pres. on ticket prices: The World Cup being in America is a 'once-in-a-lifetime opportunity'

CNBC’s Sara Eisen sits down with FIFA President Gianni Infantino and AB InBev CEO Michel Doukeris to discuss FIFA’s World Cup sponsorship deal with AB InBev, the tournament’s economic impact, concerns over weak hotel bookings, and more.

FIFA pres. on ticket prices: The World Cup being in America is a 'once-in-a-lifetime opportunity'

Published June 9, 2026 · Category: Finance

Overview

CNBC’s Sara Eisen sits down with FIFA President Gianni Infantino and AB InBev CEO Michel Doukeris to discuss FIFA’s World Cup sponsorship deal with AB InBev, the tournament’s economic impact, concerns over weak hotel bookings, and more.

Source

Originally published at www.cnbc.com.

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