eBay Can Rally Higher on Online Advertising Momentum

Published June 11, 2026 · Category: Finance

Overview

eBay (NASDAQ: EBAY) has quietly delivered a 24.4% year-to-date rally, upstaging the S&P 500's 7.9% performance. eBay has become the go-to resource for collectors, and its recent acquisition of Depop aims to attract younger, fashion-forward consumers. These catalysts, combined with eBay's growing online advertising segment, can keep the rally going.

Image source: Getty Images.

eBay reported $3.1 billion in first-quarter revenue, which was up by 19% year over year. The company generated $581 million in online ad revenue, which accounted for almost 20% of total revenue. eBay generated only $442 million in online ad revenue in Q1 2025, so the most recent results represent a 31.4% year-over-year improvement.

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Source

Originally published at www.fool.com.

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