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Did the Wheels Just Fall Off on Sirius XM in 2026?

A poorly received financial update on Thursday isn't the end of this turnaround story.

Did the Wheels Just Fall Off on Sirius XM in 2026?

Published July 30, 2026 · Category: Finance

Overview

Shares of Sirius XM (NASDAQ: SIRI) opened sharply lower on Thursday after posting mixed quarterly results.

The country's only satellite radio provider was in a good groove before this week's financial stumble. Sirius XM was rallying, soaring 63% this year through Wednesday's close. After six consecutive years of declining stock prices -- a brutal 72% belly flop over that time -- it seemed as if investors were finally starting to warm up to the creature comforts of a cash cow media business.

Details

It was easy to make sense of the swoon as we headed into 2020. For a subscription service primarily consumed in cars, the COVID-19 lockdown was brutal. Folks weren't driving to work, school, or social activities. Nixing a monthly Sirius XM subscription was an easy way to pay for a sourdough starter, a Zoom room makeover, or home fitness gear.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.