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Did Apple Go Too Far This Time?

You'll pay more now for Apple TV+. If you stick around, that is.

Did Apple Go Too Far This Time?

Published August 31, 2026 · Category: Finance

Overview

You're going to have to dig a little deeper to keep up with Ted Lasso, Severance, and Slow Horses. Apple (NASDAQ: AAPL) announced on Friday that it's raising prices for its Apple TV+ streaming service.

Paying $14.99 a month for the popular on-demand streaming service may not seem like a lot. You're shelling out $0.50 a day for an expanding platform of content escapism. However, the problematic take is how quickly the streaming platform's monthly rate has crept higher since it launched almost seven years ago.

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Originally published at www.fool.com.

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