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Could This Company Berkshire Owns a 37% Stake in Become the Google of Audio Advertising?

SiriusXM is no longer a high-growth company, but it still has a new revenue opportunity in managing advertising for other platforms.

Could This Company Berkshire Owns a 37% Stake in Become the Google of Audio Advertising?

Published August 12, 2026 · Category: Finance

Overview

Sitting quietly in Berkshire Hathaway's portfolio is SiriusXM Holdings (NASDAQ: SIRI), which only accounts for 1.1% of the conglomerate's total portfolio. Looking a little more closely, however, shows that while its stake is small as a percentage in the portfolio, Berkshire still owns a huge chunk of the company itself: 37%.

The stock price has been on a good run in 2026, climbing nearly 50% as of this writing. But going back a little further, it's also lost 50% over the past five years. It's dealing with subscriber slowdown and increased competition, which will continue to be difficult to navigate.

Details

That said, SiriusXM announced a deal with Alphabet that was easy to overlook but could be a meaningful long-term driver of revenue growth for the satellite radio company.

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Source

Originally published at www.fool.com.

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