Coca-Cola Just Hit an All-Time High After Surpassing $90 a Share. History Says This Is What Happens Next.
Coca-Cola is a well-run company, but investors tend to be a mercurial lot.
Overview
There is a lot to like about Coca-Cola (NYSE: KO) as a business. But investors have to juxtapose the business they are buying against the price they are paying. To paraphrase famous value investor Benjamin Graham (the man who helped train Warren Buffett), paying too much for a good company can turn it into a bad investment. Here's what you need to know about Coca-Cola as the stock reaches new all-time highs.
Coca-Cola, one of the world's largest consumer staples companies, has seen its stock price rise around 30% so far in 2026 as of this writing. By comparison, the S&P 500 index (SNPINDEX: ^GSPC) is up "only" 12%. To be fair, Coca-Cola is doing fairly well right now as a business, so the strong stock performance isn't unexpected. Notably, in the second quarter of 2026, Coca-Cola's organic sales growth was 6% compared to PepsiCo's (NASDAQ: PEP) slim 1.3%. Investors are simply buying into a strong story with Coca-Cola.
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Originally published at www.fool.com.