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Chili's Marketing Fueled a 71% Sales Run. Its CMO Cashed In Some Stock

George S. Felix reduced his direct equity holdings following a 50% one-year stock return, retaining 6,293 directly held shares valued at $1.49 million.

Chili's Marketing Fueled a 71% Sales Run. Its CMO Cashed In Some Stock

Published August 18, 2026 · Category: Finance

Overview

George S. Felix, EVP and chief marketing officer at Brinker International, Inc. (NYSE:EAT), disposed of 21,501 shares on August 13 and August 14, according to an SEC Form 4 filing.

Transaction value based on SEC Form 4 weighted average sale price ($240.01); post-transaction value based on the August 14 market close ($237.15).

Details

Brinker International operates one of the largest casual dining restaurant portfolios in North America with over 1,600 restaurants. The company maintains a diversified business model combining company-operated units with franchise and management arrangements, enabling capital-efficient expansion and operational leverage. With TTM revenue of $5.7 billion and net income of $462.9 million, Brinker demonstrates strong profitability within the casual dining sector while maintaining significant scale across its restaurant network.

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Source

Originally published at www.fool.com.

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