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CEO Sells Over 4,000 Shares of Consumer Stock, Valued at Over $185,000

Restricted stock unit vesting triggered a routine non-discretionary disposition, reducing his direct stake by less than 1%. Reintjes retains ~574,000 shares worth $24.7 million.

CEO Sells Over 4,000 Shares of Consumer Stock, Valued at Over $185,000

Published August 27, 2026 · Category: Finance

Overview

Matthew J. Reintjes, Chair, President and CEO of YETI Holdings, Inc. (NYSE:YETI), disposed of 4,290 shares of common stock in a non-discretionary transaction on Aug. 14 and Aug. 17, 2026, according to a recent SEC Form 4 filing.

Transaction value based on SEC Form 4 weighted average sale price ($43.81); post-transaction value based on Aug. 17, 2026, market close ($43.00).

Details

YETI Holdings maintains a market capitalization of $3.3 billion with TTM revenue of $1.9 billion and net income of $178.8 million, reflecting strong profitability in the premium consumer goods sector. The company leverages its iconic brand positioning and product innovation to capture market share within the high-margin outdoor and lifestyle category. With 1,390 employees based in Austin, YETI has demonstrated resilience and growth momentum, evidenced by a 26.55% one-year stock price appreciation.

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Source

Originally published at www.fool.com.

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