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CEO Brian Niccol Just Announced Incredible News for Starbucks Investors

The coffee purveyor reported back-to-back wins.

CEO Brian Niccol Just Announced Incredible News for Starbucks Investors

Published September 5, 2026 · Category: Finance

Overview

The past couple of years have been filled with uncertainty for Starbucks (NASDAQ:SBUX) shareholders. The company delivered consistently higher financial and operating results -- and then the bottom dropped out. The combination of economic uncertainty and complacency drove tepid results, and the backlash was both swift and severe. Starbucks stock was punished, falling 32% over several months last year.

More recently, however, things are looking up. CEO Brian Niccol has engineered an impressive turnaround. Just last week, Starbucks reported the company's biggest-ever fall menu launch in North America.

Details

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Source

Originally published at www.fool.com.

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