Celsius Director Damon DeSantis Buys 36,000 Shares for $1.0 Million. Is This a Buy Signal?
Desantis increased his direct stake to 2.7 million shares as Celsius trades near $27.63, valuing his position at $75.38 million despite a -51% one-year return.
Overview
Damon DeSantis, Director of Celsius Holdings, Inc. (NASDAQ:CELH), purchased 36,000 shares of common stock at $27.78 per share, according to an SEC Form 4 filing.
Transaction value based on SEC Form 4 weighted average purchase price ($27.78); post-transaction value based on September 15, 2026 market close ($27.63).
Details
Celsius is a global functional beverage enterprise with a $7.2 billion market capitalization and $3.0 billion in trailing twelve month (TTM) revenue, representing significant scale within the non-alcoholic beverage sector. The company has established a differentiated market position through its science-backed formulations and targeted marketing to performance-oriented consumers. With some 1,500 employees and operations spanning multiple continents, Celsius maintains competitive advantages through brand recognition, product innovation, and an expanding international distribution network.
Source
Originally published at www.fool.com.