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Bob Iger Built Disney for Hollywood. Josh D'Amaro Is Building It for Main Street. Does D'Amaro's Vision Makes Disney a Buy Down 49% From Its All-Time High?

Disney's new CEO has a big chance to make waves this week, and shareholders are ready to surf.

Bob Iger Built Disney for Hollywood. Josh D'Amaro Is Building It for Main Street. Does D'Amaro's Vision Makes Disney a Buy Down 49% From Its All-Time High?

Published August 11, 2026 · Category: Finance

Overview

Many consumer tech companies are spending billions, tens of billions, and -- in a handful of cases -- hundreds of billions on artificial intelligence (AI) this year. Disney (NYSE: DIS) isn't afraid of cutting big checks to bankroll its future, but AI isn't the top priority.

It's been two years since Disney stunned the market by committing to $60 billion in capital expenditures for its experiences business, led by its theme parks and cruise line. Sure, this will be spread out over 10 years. It's still a substantial wager on a very important segment for the House of Mouse. It's a lot of money, and with Josh D'Amaro stepping up as CEO earlier this year, this should be a very exciting week on that front.

Image source: Disney.

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Originally published at www.fool.com.

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