Apple's New Leasing Program Could Spur More Upgrades. Here's What Investors Should Be Watching
Faster upgrades and more customers buying higher-priced devices are likely to be Apple's goals.
Overview
There's been speculation for a while that Apple (NASDAQ: AAPL) would eventually launch a major leasing program for its devices. Still, until recently, the company mostly offered leasing plans for its iPhones.
But after Apple rolled out its new Upgrade program just a few days ago, the company is now all-in on letting customers lease their devices -- from the Apple Watch to its Mac computers -- through Klarna.
Details
It's a big move for Apple, and it could make its premium products more affordable for some customers while encouraging others to upgrade to more expensive models.
Source
Originally published at www.fool.com.
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