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Apple's Market Value Grew From $350 Billion to $4.75 Trillion During Tim Cook's 15 Years as CEO. Here's What That Growth Curve Means for Betting on Apple's Next Chapter Under John Ternus.

Ternus is inheriting a well-oiled machine, but Apple's growth may slow in the coming years.

Apple's Market Value Grew From $350 Billion to $4.75 Trillion During Tim Cook's 15 Years as CEO. Here's What That Growth Curve Means for Betting on Apple's Next Chapter Under John Ternus.

Published October 6, 2026 · Category: Finance

Overview

Tim Cook had enormous shoes to fill when he took over the Apple (NASDAQ: AAPL) CEO role from Steve Jobs in 2011. Jobs was a visionary leader, and skeptics weren't sure Cook was the right person to lead the consumer tech company into its next chapter. Fifteen years later, and the proof is in the pudding: Over Cook's tenure, the tech giant experienced massive growth as its market cap ballooned from $350 billion to approximately $4.75 trillion.

John Ternus took over from Cook on Sept. 1, and as his time at the helm of Apple begins, he faces the same sort of questions. Long-term investors want to know: Can Ternus match Cook's incredible run? How will the growth curve bend now?

New Apple CEO John Ternus. Image source: Apple.

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Originally published at www.fool.com.

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