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Apple's Market Value Grew From $350 Billion to $4.75 Trillion During Tim Cook's 15 Years as CEO. Here's What That Growth Curve Means for Betting on Apple's Next Chapter Under John Ternus.

John Ternus has big shoes to fill, and it won't be easy.

Apple's Market Value Grew From $350 Billion to $4.75 Trillion During Tim Cook's 15 Years as CEO. Here's What That Growth Curve Means for Betting on Apple's Next Chapter Under John Ternus.

Published September 30, 2026 · Category: Finance

Overview

Tim Cook took over as full-time CEO of Apple (NASDAQ: AAPL) from Steve Jobs on Aug. 24, 2011, when it had a market cap of about $350 billion. He spent 15 years in charge of Apple, expanding the production and sales of Apple's top products and turning the company into a massive cash-generating machine.

John Ternus took over for Cook at the start of September, inheriting a company worth $4.75 trillion. Many thought building on a $350 billion business was a tall order for Cook at the time. Can Ternus repeat history and take the near-$5 trillion Apple to even higher highs?

Former Apple CEO Tim Cook. Image source: Apple.

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Originally published at www.fool.com.

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