Apple Faces a No-Win Pricing Dilemma. Should Investors Be Worried?
Apple's artificial intelligence (AI) ambitions are colliding with a costly memory crunch.
Apple Faces a No-Win Pricing Dilemma. Should Investors Be Worried?
Overview
Apple's (NASDAQ: AAPL) latest iteration of Siri, Siri AI, is a big step forward for the company. The updated chatbot can converse more effectively with users, remember conversations, understand what's on the screen, and generate images.
But all those features require a hefty amount of processing on the device, which uses more memory than most non-artificial intelligence features. And with memory prices already soaring up to 90% in the first quarter alone, Apple is facing a bit of a dilemma. It may soon need more memory for its devices, while paying more for memory than in the past -- all while trying to maintain the high profit margins it's used to.
Details
Here's what's happening and why investors don't need to be worried just yet.
Source
Originally published at www.fool.com.
