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Apple Could Have Purchased Any of 487 S&P 500 Companies -- but CEO Tim Cook Chose to Invest $853 Billion Into This Game-Changing Opportunity

Tim Cook's massive investment has had a decisive impact on Apple's bottom line.

Apple Could Have Purchased Any of 487 S&P 500 Companies -- but CEO Tim Cook Chose to Invest $853 Billion Into This Game-Changing Opportunity

Published July 6, 2026 · Category: Finance

Overview

Although Nvidia is Wall Street's largest publicly traded company, no member of the "Magnificent Seven" paved the way for the stock market quite like Apple (NASDAQ: AAPL). Since current CEO Tim Cook took over for Steve Jobs in August 2011, shares of Apple have soared by more than 2,600%, including dividends.

Throughout much of Cook's nearly 15-year tenure, which is coming to a close when he steps down from the CEO role on Sept. 1 and transitions to executive chairman of Apple's board, the company's physical devices, such as iPhone, have done the heavy lifting. But a significant portion of Apple's outsize returns under Cook can be traced to what's been, in hindsight, a game-changing $853 billion investment.

Apple CEO Tim Cook delivering remarks at the White House. Image source: Official White House Photo by Daniel Torok.

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Originally published at www.fool.com.

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