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An AppFolio Insider Sold on a Preset Plan After Earnings. Here's What to Know

Evan Pickering's automated sale of 661 shares represents 10% of his direct Class A common stock holdings, executed under a pre-scheduled Rule 10b5-1 plan established in Marc.

An AppFolio Insider Sold on a Preset Plan After Earnings. Here's What to Know

Published August 16, 2026 · Category: Finance

Overview

Evan Pickering, general counsel of AppFolio, Inc. (NASDAQ:APPF), sold 661 shares of Class A Common Stock on August 5, according to an SEC Form 4 filing.

Transaction value based on SEC Form 4 weighted average sale price ($200.49); post-transaction value based on the August 5 market close ($193.00).

Details

AppFolio operates as a leading cloud software provider for the real estate vertical, with a market capitalization of $7.1 billion and TTM revenue of $1.0 billion. The company's subscription-based business model provides recurring revenue streams while maintaining strong profitability, with TTM net income of $157.5 million. AppFolio's competitive advantage derives from its integrated platform approach, which consolidates multiple operational functions into a single system of record, reducing implementation complexity and increasing customer switching costs.

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Source

Originally published at www.fool.com.

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