Amazon's Next Big Move Into Big-Box Retail Could Be a Smart Move
The e-commerce giant's new store concept includes a feature that could make a key difference to sales.
Amazon's Next Big Move Into Big-Box Retail Could Be a Smart Move
Overview
While Amazon (NASDAQ: AMZN) has achieved incredible success with its e-commerce business, forays into brick-and-mortar stores have proven to be a struggle. The company closed its Amazon Go and Amazon Fresh locations this year. So when reports surfaced of a massive 229,000-square-foot superstore in a Chicago suburb, this seemed like Amazon's latest attempt at throwing spaghetti at the wall to see what sticks.
That said, the project is not necessarily a doomed effort this time. Media attention has highlighted the e-commerce giant's attempt to outdo competitor Walmart's superstore concept, which typically runs 179,000 square feet. However, the new big-box retail location may serve a key purpose in helping Amazon cement its supremacy in online sales.
Image source: Amazon.
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Source
Originally published at www.fool.com.
