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Amazon May Start Selling Its Custom AI Chips to Outside Companies. Should Nvidia Investors Be Worried?

The cloud giant's homegrown AI chips have remained within its data centers. But a new report suggests that may be about to change.

Amazon May Start Selling Its Custom AI Chips to Outside Companies. Should Nvidia Investors Be Worried?

Amazon May Start Selling Its Custom AI Chips to Outside Companies. Should Nvidia Investors Be Worried?

Published June 19, 2026 · Category: Finance

Overview

For years, Amazon (NASDAQ: AMZN) has designed its own artificial intelligence (AI) chips and kept them to itself, renting out the computing power through Amazon Web Services (AWS) rather than selling the chips themselves. A new report, however, suggests that this could be changing. Bloomberg reported that Amazon is in talks to sell its custom Trainium accelerators for use inside other companies' data centers -- a step that would put its chips in direct competition with the graphics processing units (GPUs) from Nvidia (NASDAQ: NVDA) that power most of today's AI.

For Nvidia shareholders, that raises a fair question. Does a new seller of AI chips -- one with Amazon's scale and years of custom-silicon work behind it -- threaten the company that has come to define the market?

Image source: Getty Images.

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Originally published at www.fool.com.

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