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Amazon and Microsoft pivot cloud gaming strategies to target different players

Amazon is bringing Luna to the Prime Video streaming service, while Microsoft will test an ad-supported streaming of titles that people own.

Amazon and Microsoft pivot cloud gaming strategies to target different players

Published July 23, 2026 · Category: Finance

Overview

Amazon is bringing Luna to the Prime Video streaming service, while Microsoft will test an ad-supported streaming of titles that people own.

Source

Originally published at www.cnbc.com.

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