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Alphabet Stock Has Doubled in a Year. Is It Too Late to Buy?

The search giant added more than $2 trillion in market value in 12 months. Can the stock keep climbing?

Alphabet Stock Has Doubled in a Year. Is It Too Late to Buy?

Published July 5, 2026 · Category: Finance

Overview

A year ago, Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) traded under $180 per share and carried a market value less than half of today's. As of this writing, the stock sits at about $360 -- a clean double in 12 months, achieved by a company that was already one of the largest in the world when the run began.

A move like that leaves two groups of investors uneasy: those who own the stock and wonder whether to take profits, and those who don't and wonder whether they missed it. With shares about 12% below their 52-week high after an early July wobble in artificial intelligence (AI) trades, the question is worth asking properly. Is it too late to buy?

Image source: Getty Images.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.