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Alphabet's Ad Business Got a Lift From a Key Antitrust Ruling, Helping End Google's Worst Losing Streak in Over a Decade. Is Sundar Pichai's Alphabet Stock a Buy Now?

Whether investors realize it or not, the ruling is huge for Google's parent company and its stock.

Alphabet's Ad Business Got a Lift From a Key Antitrust Ruling, Helping End Google's Worst Losing Streak in Over a Decade. Is Sundar Pichai's Alphabet Stock a Buy Now?

Published September 19, 2026 · Category: Finance

Overview

From a company perspective, the outlook for Google parent Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) continues to improve. Earlier this month, a federal judge rejected the Justice Department's efforts to force the company to sell its ad exchange, Chrome, Android, AdTech, and other apps that support Google Advertising.

However, even though it won the right to keep its adtech tools, investors shrugged off the news, and the stock downtrend that began in May appears to have continued. Amid that news and the state of the stock, Alphabet may be a buy, but likely not for the reasons investors think. Here's why.

Image source: The Motley Fool.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.