Alphabet-Owned YouTube Ad Sales Hit a Record $11.06 Billion. Is YouTube Dangerously Close to Surpassing Netflix in Revenue?

Published July 24, 2026 · Category: Finance

Overview

Alphabet’s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube has long been the leading user-created video platform, but the Google parent is so big that YouTube doesn’t get the same level of attention it would if it were a standalone company.

After all, YouTube makes up less than 10% of Alphabet’s revenue, and it pales in comparison to the massive Google Search business.

Details

However, in the video entertainment arena, YouTube is a giant in its own right, and Netflix has long considered it its chief rival. YouTube just topped $10 billion in ad revenue in the second quarter for the first time ever, bringing in $11.1 billion in ad revenue, which doesn’t include subscriptions for YouTube Premium tiers.

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Source

Originally published at www.fool.com.

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