A Video Game Trailer Was Netflix's Most-Watched English Film Late Last Month. Here's Why This Matters for Investors.
The streaming giant didn't produce it and only had it exclusively for six hours. So, what did it get?
Overview
Netflix's (NASDAQ:NFLX) most-watched English-language film during the week of Aug. 24 to Aug. 30 was not at all a Netflix film. It was Grand Theft Auto VI: An Extended Look, a 27-minute trailer for the video game that Rockstar Games will release in November. The trailer earned 31.1 million views and topped the list in 87 of the 93 countries that Netflix monitors.
Netflix premiered it on Thursday, Aug. 27, and Rockstar posted the same footage on YouTube, for free, six hours later.
Details
It's strange to see at the top of a film list. But it fits with what Netflix has been telling investors it wants: moments, not hours.
Source
Originally published at www.fool.com.