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3 Reasons to Buy Apple Stock

Those who bet against the tech giant tend to lose.

3 Reasons to Buy Apple Stock

3 Reasons to Buy Apple Stock

Published June 19, 2026 · Category: Finance

Overview

Apple (NASDAQ: AAPL) has had plenty of doubters in recent years. They point to the company having to deal with steeper tariffs on imported goods, regulatory scrutiny in various regions, and unimpressive sales and earnings growth. However, the tech leader continues to perform well. Its shares are up by 51% over the past 12 months, while the S&P 500 has gained 25% in the same period. The best part is that it's not too late to invest in Apple. Let's consider three reasons why the stock still looks like a great pick for long-term investors.

Image source: The Motley Fool.

Apple is increasingly incorporating artificial intelligence (AI) into its products. The company made important announcements along those lines during its latest Worldwide Developers Conference. One of the most important new features it announced was Siri AI. The virtual assistant has been rendered far more powerful thanks to AI. Between its more personalized flair, ability to help users find what they need more quickly, and an app that stores conversations and allows people to revisit them later (among other features), Siri AI may end up being a hit among Apple's loyal customers.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.