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3 Reasons Alphabet Stock Could Double by 2030

At a nearly $4.1 trillion market cap, the stock is far from having peaked.

3 Reasons Alphabet Stock Could Double by 2030

Published July 29, 2026 · Category: Finance

Overview

Over the past five years, Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) shares have climbed by 145%, outpacing broader equities. The good news is that the tech leader is still riding a significant momentum that could lead to more market-beating returns in the coming years. In fact, in my view, Alphabet stock may double by the end of the decade. Here are three reasons why.

Alphabet's bread and butter is advertising. The company is a leader in the digital ads space thanks to Google and YouTube, both of which are the most popular platforms in their respective categories. Alphabet's advertising business is improving thanks to artificial intelligence (AI), with AI overviews and AI mode driving stronger engagement. Sales growth in this unit has been robust. In the second quarter, Google advertising revenue was $81.6 billion, up 14.4% year over year. We could see ad sales growth maintain a solid northbound path as Alphabet doubles down on AI.

Image source: The Motley Fool.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.