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2 Stocks Down 44% and 30% to Buy Right Now and Hold for the Next Decade

These two beaten-down consumer giants could reward investors willing to look past today's challenges and think 10 years ahead.

2 Stocks Down 44% and 30% to Buy Right Now and Hold for the Next Decade

Published July 17, 2026 · Category: Finance

Overview

Some of the best decade-long investments start as beaten-down brands that everyone has temporarily given up on. The trick is separating companies with a broken business from companies with a strong brand going through a rough patch.

Two consumer goods giants fit that second description right now. Nike (NYSE: NKE) has fallen about 44% from its high, and Estée Lauder (NYSE: EL) sits roughly 30% below its own recent peak. Both are messy today, and both look like the kind of names patient investors can be glad they own 10 years from now.

Image source: Getty Images.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.