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1 Stock Has Utterly Failed for a Decade: 3 Reasons It's Finally a Buy

Ford's stock over the past decade will make you want to cover your head with a pillow, but here's why the automaker could make the next decade far more rewarding.

1 Stock Has Utterly Failed for a Decade: 3 Reasons It's Finally a Buy

1 Stock Has Utterly Failed for a Decade: 3 Reasons It's Finally a Buy

Published June 25, 2026 · Category: Finance

Overview

Over the past decade, Ford Motor Company (NYSE: F) has seen some high highs and some low lows. It has won numerous awards for its lauded F-Series trucks and developed its Ford Pro commercial division into a consistent higher-margin business.

The company has also delivered highly successful new nameplates such as the Maverick, revived another successful model in the Bronco, and recently unveiled Ford Energy to focus on battery storage systems. It even recorded some of its most profitable years in history over the past decade.

Details

What the company hasn't done is reward investors with a higher valuation or rising stock price. In fact, its roughly 7% increase over the past decade is downright abysmal. Despite that gloomy performance, the future should be brighter: Here are three forward-looking reasons Ford could still warrant a buy today.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.