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1 Sensational Stock-Split Stock to Buy Right Now, and 1 to Avoid

Two high-flying industry leaders that recently completed their first-ever forward splits have vastly different outlooks.

1 Sensational Stock-Split Stock to Buy Right Now, and 1 to Avoid

Published August 13, 2026 · Category: Finance

Overview

Although the rise of artificial intelligence (AI) has hogged most of the glory on Wall Street, don't overlook stock-split euphoria as a source of strength for equities. A stock split is an event that allows a public company to adjust its share price and outstanding share count without affecting its market cap or underlying operating performance.

Around a half-dozen high-profile companies have completed forward stock splits in 2026 -- but their outlooks differ greatly. Whereas online travel titan Booking Holdings (NASDAQ: BKNG) makes for a sensational buy right now, high-flying AI cybersecurity juggernaut CrowdStrike Holdings (NASDAQ: CRWD) is a stock-split stock to avoid.

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Originally published at www.fool.com.

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