1 Overlooked Factor That Could Drive Stellantis to Double or Triple by 2030
There are plenty of buzzwords and highlights in Stellantis' strategic turnaround, but maybe none more important than a focus on improving vehicle quality across the board. Here's what the company is doing about it.
Overview
If you follow the automotive industry, you've almost certainly heard of Stellantis' (NYSE: STLA) massive $70 billion turnaround plan thoughtfully named "FaSTLAne 2030." The plan gives the automaker more of an identity than it's had in many years, with a focus on its four core brands -- Jeep, Ram, Fiat, Peugeot -- which boast more scalability and profitability than the remaining 10 brands under its umbrella.
It's also focusing on expanding high-margin brands and sub-brands within Ram and Jeep, while also hitting the growing affordability crisis in the U.S. with plans for nine vehicle launches in North America priced under $40,000 (and two under $30,000).
Details
But what might be most important for Stellantis' turnaround -- and one could easily argue Stellantis, after a massive sell-off over the past three years, has huge upside through 2030 -- is fixing its quality issues. Already, we're seeing some of the plans CEO Antonio Filosa is cooking up, and investors should be optimistic.
Source
Originally published at www.fool.com.